{"id":7403,"date":"2025-07-09T11:56:17","date_gmt":"2025-07-09T09:56:17","guid":{"rendered":"https:\/\/helpempresa.com\/?p=7403"},"modified":"2026-04-23T13:46:44","modified_gmt":"2026-04-23T11:46:44","slug":"helpempresa-forum-auditoria-lideratge-digital","status":"publish","type":"post","link":"https:\/\/helpempresa.com\/es\/helpempresa-forum-auditoria-lideratge-digital\/","title":{"rendered":"HelpEmpresa al F\u00f2rum de l\u2019Auditoria 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La patronal Cecot ha participat, per segon any consecutiu, al F\u00f2rum de l\u2019Auditoria organitzat pel Col\u00b7legi de Censors Jurats de Comptes de Catalunya (CCJCC), que enguany ha celebrat la seva 35a edici\u00f3 sota el lema <em>\u201cAuditoria 360\u201d<\/em>. La trobada, que ha tingut lloc els dies 3 i 4 de juliol a Sitges, ha reunit professionals del sector en un espai de reflexi\u00f3 sobre els reptes del lideratge, la transformaci\u00f3 digital i la inclusi\u00f3 del talent femen\u00ed dins l\u2019\u00e0mbit empresarial i financer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En representaci\u00f3 de la Cecot hi han assistit Laura Sallent Cucurella, directora del Departament d\u2019Emprenedoria i Creixement Empresarial, juntament amb Albert Sorinas i Ariadna Cunill, membres de l\u2019equip t\u00e8cnic de <strong>HelpEmpresa<\/strong>. L\u2019entitat ha comptat amb un espai propi des d\u2019on ha pogut donar a con\u00e8ixer aquest servei, reconegut per la seva efectivitat a l\u2019hora d\u2019impulsar la continu\u00eftat i la consolidaci\u00f3 empresarial dins del teixit econ\u00f2mic catal\u00e0.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la jornada s\u2019han abordat temes fonamentals per a l\u2019adaptaci\u00f3 al context actual. La pon\u00e8ncia de\u202f<strong>Pilar Jeric\u00f3<\/strong>\u202fha posat en valor un lideratge humanista que faci servir la IA com a eina per\u202f<strong>potenciar la creativitat, la relaci\u00f3 humana i la presa de decisions amb sentit<\/strong>. L\u2019experta ha advertit que delegar massa decisions a la m\u00e0quina pot comportar una \u201cdeute cognitiva\u201d i una p\u00e8rdua de pensament cr\u00edtic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HelpEmpresa<\/strong>, impulsat per la Cecot amb el suport de la Generalitat de Catalunya, ofereix <strong>assessorament expert i personalitzat a empreses en dificultats<\/strong>. Basat en la metodologia europea <em>Early Warning Europe<\/em>, el servei acompanya les empreses a trav\u00e9s de diagn\u00f2stics, plans d\u2019acci\u00f3 i estrat\u00e8gies de reestructuraci\u00f3, consolidaci\u00f3 o tancament ordenat. Tot plegat, sense cap cost per a les usu\u00e0ries. Des de la seva posada en marxa, a finals de 2021, <strong>m\u00e9s de 1.160 empreses d\u2019arreu del territori catal\u00e0 han rebut suport a trav\u00e9s d\u2019aquest programa<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pres\u00e8ncia de HelpEmpresa al F\u00f2rum s\u2019ha alineat plenament amb els valors de la trobada, centrats en la resili\u00e8ncia i l\u2019adaptaci\u00f3 estrat\u00e8gica del m\u00f3n empresarial. En aquest sentit, han tingut especial rellev\u00e0ncia pon\u00e8ncies com la de <strong>Pilar Jeric\u00f3<\/strong>,que \u202fha posat en valor un lideratge humanista que faci servir la IA com a eina per\u202f<strong>potenciar la creativitat, la relaci\u00f3 humana i la presa de decisions amb sentit<\/strong>. L\u2019experta ha advertit que delegar massa decisions a la m\u00e0quina pot comportar una \u201cdeute cognitiva\u201d i una p\u00e8rdua de pensament cr\u00edtic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 ha destacat la intervenci\u00f3 de\u202f<strong>Cristina Gallach<\/strong>, que ha analitzat el context geopol\u00edtic amb mirada estrat\u00e8gica i europeista. Segons Gallach, \u201cla manca de coher\u00e8ncia entre les accions d\u2019Europa debilita la seva veu al m\u00f3n\u201d i ha defensat la necessitat de\u202f<strong>m\u00e9s unitat estrat\u00e8gica, estructures compartides i lideratges transformadors<\/strong>\u202fper fer front a una multipolaritat creixent.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, les taules de debat sobre\u202f<strong>talent femen\u00ed i lideratges inclusius<\/strong>\u202fhan donat veu a referents del sector de l\u2019auditoria. S\u2019hi ha compartit la urg\u00e8ncia d\u2019incorporar noves mirades, fomentar programes de mentoring com el\u202f<strong>Camina<\/strong>, i garantir la\u202f<strong>visibilitat i projecci\u00f3 de les dones en posicions directives<\/strong>. Segons les ponents, \u201cno es tracta nom\u00e9s de g\u00e8nere, sin\u00f3 de maneres de gestionar i liderar.\u201d\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la seva participaci\u00f3 al F\u00f2rum, la Cecot referma el seu comprom\u00eds amb un model empresarial orientat a les persones, sostenible i inclusiu. <strong>HelpEmpresa n\u2019\u00e9s un exemple clar<\/strong>, consolidant-se com una eina de prevenci\u00f3 i suport real per a la continu\u00eftat empresarial, i una aposta decidida per la viabilitat del teixit econ\u00f2mic catal\u00e0.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img alt=\"20250704 114937 scaled\" alt=\"20250704 114937 scaled\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7405\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/20250704_114937-1024x768.jpg\" alt=\"\" class=\"wp-image-7405\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/20250704_114937-980x735.jpg 980w, https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/20250704_114937-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"HelpEmpresa reflexiona sobre el lideratge humanista, transformaci\u00f3 digital i talent femen\u00ed en el 35\u00e8 F\u00f2rum de l\u2019Auditoria\" alt=\"HelpEmpresa reflexiona sobre el lideratge humanista, transformaci\u00f3 digital i talent femen\u00ed en el 35\u00e8 F\u00f2rum de l\u2019Auditoria\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7406\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/20250704_112003-1024x768.jpg\" alt=\"\" class=\"wp-image-7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"IMG 9748 scaled\" alt=\"IMG 9748 scaled\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7407\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/IMG_9748-1024x768.jpg\" alt=\"\" class=\"wp-image-7407\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/IMG_9748-980x735.jpg 980w, https:\/\/helpempresa.com\/wp-content\/uploads\/2025\/07\/IMG_9748-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>HelpEmpresa reflexiona sobre lideratge humanista, transformaci\u00f3 digital i talent femen\u00ed al 35\u00e8 F\u00f2rum de 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