{"id":6133,"date":"2024-03-08T10:06:37","date_gmt":"2024-03-08T08:06:37","guid":{"rendered":"https:\/\/helpempresa.com\/?p=6133"},"modified":"2026-04-24T13:06:09","modified_gmt":"2026-04-24T11:06:09","slug":"radiografia-dona-empresaria-helpempresa","status":"publish","type":"post","link":"https:\/\/helpempresa.com\/es\/radiografia-dona-empresaria-helpempresa\/","title":{"rendered":"Radiografia de la dona empres\u00e0ria"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2018emprenedoria en clau femenina \u00e9s molt important per al foment d\u2019una societat igualit\u00e0ria en drets i oportunitats. I tant important \u00e9s la creaci\u00f3 d\u2019empreses per part de dones emprenedores, com el suport al manteniment de les empreses ja existents, tot fomentant el lideratge femen\u00ed al capdavant del teixit empresarial catal\u00e0.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s per aquest motiu que des del servei de HelpEmpresa ens volem sumar a la celebraci\u00f3 del dia de la dona treballadora, fent p\u00fabliques algunes de les xifres d\u2019atenci\u00f3 a les empreses liderades per dones des d\u2019aquest servei.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com podem veure en la gr\u00e0fica,<strong> les dones representen un 42,33% del total de persones participants en el servei, envers al 57,67% d\u2019homes<\/strong>. Al llarg dels anys aquesta estad\u00edstica s\u2019ha anat modificant, i hi ha m\u00e9s paritat en la presencia de persones emprenedores i empres\u00e0ries.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"image\" alt=\"image\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image.png\" alt=\"\" class=\"wp-image-6138\" width=\"496\" height=\"297\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image.png 496w, https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-480x287.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 496px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les dones ateses en el marc del servei estan diferenciades per diferents sectors en funci\u00f3 de la seva \u00e0rea d\u2019experi\u00e8ncia, i on<strong> les dones representen el 42,52% de les persones participants en el servei<\/strong>, on veiem que la majoria d\u2019aquestes es dediquen al sector serveis amb una participaci\u00f3 del representen el 42,55%. En relaci\u00f3 a la distribuci\u00f3 sectorial, en el sector del comer\u00e7, representen un 38,18%. En la gr\u00e0fica que tenim, podem veure diferenciat per sectors la participaci\u00f3 que tenen en funci\u00f3 del servei que exerceixen.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"image 2\" alt=\"image 2\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-2.png\" alt=\"\" class=\"wp-image-6140\" width=\"483\" height=\"291\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-2.png 483w, https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-2-480x289.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 483px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les dones empres\u00e0ries<strong> mostren un gran inter\u00e8s en impulsar el creixement dels seus negocis, amb un 59,35% de consultes relacionades amb aquest aspecte<\/strong>. El segon servei m\u00e9s sol\u00b7licitat \u00e9s el de redre\u00e7ar la situaci\u00f3 actual, amb un 21,94%. Tamb\u00e9, podem veure en el gr\u00e0fic de sota que l\u2019activitat que t\u00e9 m\u00e9s presencia en les dones en el servei \u00e9s el de: assessoria i activitats de \u201ccoaching\u201d i botigues de roba i sabates, que esta competint amb el de serveis de e-commerce.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"image 3\" alt=\"image 3\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-3.png\" alt=\"\" class=\"wp-image-6141\" width=\"486\" height=\"292\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-3.png 486w, https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-3-480x289.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Observem que <strong>les dones aut\u00f2nomes en el servei representen el 62,2% de la totalitat de dones empres\u00e0ries del servei<\/strong>. Aix\u00ed mateix, <strong>les dones representen un 47% de la totalitat d'aut\u00f2noms que gaudeixen de les activitats i assessoraments de HelpEmpresa<\/strong>, seguides de les societats limitades amb un 40,08%. Aquesta tend\u00e8ncia reflecteix un augment de la participaci\u00f3 femenina en els \u00faltims quatre anys, acostant-se gaireb\u00e9 a la paritat.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"image 1\" alt=\"image 1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-1.png\" alt=\"\" class=\"wp-image-6139\" width=\"481\" height=\"289\" srcset=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-1.png 481w, https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-1-480x289.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 481px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, <strong>l'\u00e0rea de millora m\u00e9s sol\u00b7licitada per les dones del servei \u00e9s l'estrat\u00e8gia<\/strong>, seguida de l'administraci\u00f3 i finances, demostrant una clara voluntat de re impulsar els seus negocis i potenciar la seva traject\u00f2ria empresarial en aquest m\u00f3n de constants canvis. A diferencia dels homes, que tamb\u00e9 precisen molta ajuda en estrat\u00e8gia, per\u00f2 li donen m\u00e9s prioritat a l\u2019assessorament en finances.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"image 4\" alt=\"image 4\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helpempresa.com\/wp-content\/uploads\/2024\/03\/image-4.png\" alt=\"\" class=\"wp-image-6142\" width=\"480\" height=\"288\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e8 \u00e9s HelpEmpresa?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HelpEmpresa<\/strong>, un servei creat a finals de 2021 per la patronal Cecot, vol\u202f<strong>cimentar una cultura de la prevenci\u00f3 i actuaci\u00f3 preventiva<\/strong>\u202fper a les empreses del pa\u00eds. El servei s\u2019inicia amb un\u202f<strong>diagn\u00f2stic de la situaci\u00f3 de l\u2019empresa<\/strong>, que inclou una revisi\u00f3 del seu model de negoci, l\u2019ecosistema de l\u2019empresa i la situaci\u00f3 econ\u00f2mic-financera, entre d\u2019altres. En base al diagn\u00f2stic realitzat,<strong>\u202f<\/strong>es proposa a  la persona empres\u00e0ria un dels tres itineraris del servei:\u202f<strong>consolidaci\u00f3 i creixement de l\u2019empresa, reestructuraci\u00f3 o tancament honest i ordenat.\u202f<\/strong>En qualsevol dels tres itineraris, la persona empres\u00e0ria est\u00e0 sempre acompanyada per assessors especialitzats en mat\u00e8ries diverses com la gesti\u00f3 econ\u00f2mica, les vendes, el m\u00e0rqueting, l\u2019estrat\u00e8gia i el model de negoci o la psicologia, entre d\u2019altres.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El servei de HelpEmpresa beu de la metodologia de la xarxa europea\u202f<strong><em>Early Warning Europe<\/em>,<\/strong>\u202fde la qual \u00e9s Cecot membre fundador, i adapta les bones pr\u00e0ctiques europees a la casu\u00edstica de l\u2019empresa catalana. La metodologia Early Warning posa el focus en els\u202f<strong>mecanismes de detecci\u00f3 i alerta primerenca de la insolv\u00e8ncia empresarial<\/strong>\u202famb l\u2019objectiu que les empreses puguin avan\u00e7ar-se a dificultats futures.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols m\u00e9s informaci\u00f3 o gaudir del servei clica <a href=\"https:\/\/helpempresa.com\/participa\/\">aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analitza les dades del servei HelpEmpresa sobre la dona empres\u00e0ria i el seu paper en el teixit empresarial.<\/p>\n","protected":false},"author":3,"featured_media":6136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"ai_generated_summary":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-6133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacions-interes"],"acf":[],"_links":{"self":[{"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/posts\/6133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/comments?post=6133"}],"version-history":[{"count":8,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/posts\/6133\/revisions"}],"predecessor-version":[{"id":9573,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/posts\/6133\/revisions\/9573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/media\/6136"}],"wp:attachment":[{"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/media?parent=6133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/categories?post=6133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpempresa.com\/es\/wp-json\/wp\/v2\/tags?post=6133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}